Platforms
WordPress publishes more URLs than you think.
WordPress SEO is the control of posts, pages, archives, and plugins so the index contains the documents you stand behind.
The same URL has to rank, be quotable, be named in chat, and be a source in the overview.
A named result is published when that client clears the figure.
WordPress SEO
01 — The gap
Archives compete with the posts.
A tag page and three articles target one query. The tag page is a list of titles.
02 — The work
Archive rules
Which taxonomies are indexed, and which exist only for the CMS.
03 — The close
Reporting
Rules, templates checked, and archives removed from the index.
The work
What this is
WordPress will happily index tags, authors, attachments, and date archives beside the ten pages that matter. Plugins then add their own sitemaps. The editor looks simple. The crawl does not.
Shops on WordPress are WooCommerce SEO. A move off WordPress is a migration, not a theme tweak.
The problem
What usually breaks
01
Archives compete with the posts.
A tag page and three articles target one query. The tag page is a list of titles.
02
The SEO plugin and the theme both print tags.
Two canonicals, two titles, and a sitemap that lists URLs the plugin is also noindexing.
03
Media attachment pages are live.
Every image is a thin URL. Internal links in old posts still point at them.
The practice
How ShoutRank approaches it
We inventory public routes the theme and plugins create, then turn off the ones that are not pages. The SEO plugin is configured once, in agreement with the theme, not stacked with a second plugin.
Content briefs follow on-page SEO. WordPress is the constraint, not a different kind of writing.
Included
What the work includes
01
Archive rules
Which taxonomies are indexed, and which exist only for the CMS.
02
Plugin map
What prints titles, canonicals, and sitemaps.
03
Template checks
The HTML of a post, a page, and an archive after the theme renders.
04
Editor notes
How writers should set a title without fighting the plugin.
Sequence
Process
- 1
Discovery
List the page types the audience should find.
- 2
Audit
Crawl and compare that list to indexed archives and attachments.
- 3
Strategy
Choose one plugin as the source of titles and canonicals.
- 4
Implementation
Change settings and templates with the people who maintain the theme.
- 5
Monitoring
Watch coverage after the sitemap updates.
- 6
Optimization
Merge posts that still target one query.
- 7
Reporting
Rules, templates checked, and archives removed from the index.
The desk
Why ShoutRank
One source of tags
Theme and plugin should not both be in charge.
Writers get a rule
The editor notes are short enough to follow on the next post.
We read the HTML
A green score inside a plugin is not the document Google fetched.
The report
How success is measured
Indexed page types against the rules.
Duplicate titles and canonicals removed.
Attachment and thin archive URLs leaving the index.
A named client result is published when that client clears the figure. Until then the report is the measurement.
ShoutRank does not guarantee a ranking or a citation.
Related
Questions
Next
Check the page you want people to find.
The free check shows the gaps on one public page. If the gap is this service, a neighboring one, or a two-week review, we will say so after you ask.
A named result is published when that client clears the figure. ShoutRank does not guarantee a ranking or a citation.