Link building
Mentions a page can defend.
Link building at ShoutRank is the work of earning a mention on a page that would still be useful if nobody had asked for the link.
The same URL has to rank, be quotable, be named in chat, and be a source in the overview.
A named result is published when that client clears the figure.
In this section
10- Digital PRA story a journalist can use without being sold a placement.
- Editorial linksA mention on a page an editor already maintains.
- EnterpriseBrand-safe mentions across a large site and a legal review.
- SaaSCategory, comparison, and integration pages.
- B2BPublications a buying committee already reads.
The work
What this is
Other sites describing you is part of how search and answer engines decide you are real. The useful version is specific: the right URL, an accurate description, and a publisher who had a reason. A count of placements is not that.
ShoutRank does not buy links, run private blog networks, or hide paid placements inside editorial. If a mention only exists because it was paid to look organic, it is out of the program. The methods are below. Off-page SEO is the judgment of which mentions belong in the program. AI citation building starts from pages answers already cite.
Link building
In this section
01
Digital PR
A story a journalist can use without being sold a placement.
Open02
Editorial links
A mention on a page an editor already maintains.
Open03
Enterprise
Brand-safe mentions across a large site and a legal review.
Open04
SaaS
Category, comparison, and integration pages.
Open05
B2B
Publications a buying committee already reads.
Open06
Guest posts
A piece the host would publish on its merits.
Open07
Niche edits
A useful update to a page that already exists, if the editor wants it.
Open08
Blogger outreach
Relevant publishers, contacted because the page fits.
Open09
Authority links
Sources a careful reader already trusts.
Open10
Competitor analysis
Who mentions them, and which of those mentions you can earn.
Open
The problem
What usually breaks
01
Last year’s links cannot be shown to a customer.
The anchors match, the sites do not write about the category, and the pages exist to sell placements.
02
Every mention points at the homepage.
The URL that should own the category query never receives the reference. The homepage collects logos and nothing ranks.
03
A quota drives the month.
Ten links were promised. The stories were invented to hit ten. Quality was the leftover.
The practice
How ShoutRank approaches it
We start from the URL that needs corroboration and the publishers who already explain that topic. A pitch is a fact, a correction, or a piece they would run. Outreach stops when the editor says no.
Existing risky patterns are noted so they are not repeated. We do not sell a disavow project as a substitute for better mentions.
Included
What the work includes
01
URL map
Which page should receive a mention, and which should not.
02
Publisher list
Sites that already cover the topic, with a reason to contact them.
03
Live mentions
The URL, the anchor, the date, and whether the description is accurate.
04
Declines
Pitches that were refused, so the report does not imply every idea landed.
Sequence
Process
- 1
Discovery
Read the offer and the URL assigned to the query.
- 2
Audit
Review current mentions and the competitor sources worth learning from.
- 3
Strategy
Choose a short list of publishers and the reason each would care.
- 4
Implementation
Pitch or draft only what they could publish on merit.
- 5
Monitoring
Check the live page: still up, still accurate, still pointing at the assigned URL.
- 6
Optimization
Stop formats that only exist to satisfy a count.
- 7
Reporting
Mentions gained, mentions lost, and declines.
The desk
Why ShoutRank
No quota
A monthly number produces pages. It does not produce corroboration.
Tied to an assigned URL
The homepage is not the default target.
Defendable in a meeting
If you would not send the linking page to a prospect, it does not count as progress.
The report
How success is measured
Live mentions to the assigned URLs.
Whether the description matches the current offer.
Referring pages that a salesperson is willing to open on a call.
A named client result is published when that client clears the figure. Until then the report is the measurement.
ShoutRank does not guarantee a ranking or a citation.
Related
Questions
Next
Check the page you want people to find.
The free check shows the gaps on one public page. If the gap is this service, a neighboring one, or a two-week review, we will say so after you ask.
A named result is published when that client clears the figure. ShoutRank does not guarantee a ranking or a citation.