Services
The URLs search trusts have to survive the move.
An SEO migration keeps the demand you already earn while the site changes platform, design, or domain.
The same URL has to rank, be quotable, be named in chat, and be a source in the overview.
A named result is published when that client clears the figure.
SEO migration
01 — The gap
The redirect map is a spreadsheet of guesses.
Old URLs point at the homepage or at a soft 404 because nobody matched them to a real successor.
02 — The work
URL inventory
The URLs that matter, with impressions, not every parameter variant.
03 — The close
Reporting
What moved, what broke, and what recovered.
The work
What this is
Most of the damage happens in the mapping: a redirect to the homepage, a template that drops the title, a staging flag left on production.
We work beside the team doing the replatform. We do not rebuild the site. We say what search needs from the new one, and we check it.
The problem
What usually breaks
01
The redirect map is a spreadsheet of guesses.
Old URLs point at the homepage or at a soft 404 because nobody matched them to a real successor.
02
The new templates are thinner.
The design launch drops content, internal links, or the canonical the old URL had earned.
03
Launch day has no fetch.
The site goes out. The first SEO check is a traffic chart the following month.
The practice
How ShoutRank approaches it
We inventory the URLs that earn impressions and the templates behind them. Those get a one-to-one successor or an explicit decision to retire them.
Parity is checked on HTML: status, title, canonical, indexability, and the main internal links. After launch we fetch again.
Included
What the work includes
01
URL inventory
The URLs that matter, with impressions, not every parameter variant.
02
Redirect map
Old URL, new URL, and the reason. Homepage redirects are called out.
03
Parity list
What the new template must still emit.
04
Launch checks
A fetch of the priority URLs the day of the move and the days after.
Sequence
Process
- 1
Discovery
Find out the launch date and who can change redirects.
- 2
Audit
Export the URLs that have impressions or links. Ignore the long tail of junk until the head is safe.
- 3
Strategy
Map each important URL to a successor or a deliberate 410.
- 4
Implementation
Review staging HTML against the parity list.
- 5
Monitoring
Watch coverage and the priority URLs daily in the first stretch after launch.
- 6
Optimization
Fix the redirects that landed on the wrong successor.
- 7
Reporting
What moved, what broke, and what recovered.
The desk
Why ShoutRank
We care about the successor, not the slogan
A redesign can look better and still throw away the URL that ranked. The map is the job.
Checks are fetches
After launch we request the URL. We do not wait for a crawl tool’s weekly update to notice a sitewide noindex.
Scoped to the move
A migration is a project with an end. It does not have to become a retainer unless you want the seat afterward.
The report
How success is measured
Share of priority URLs that resolve to the intended successor.
Index coverage of those successors in the weeks after launch.
Impressions on the same query set, compared with the month before the move. A dip can be real. We will not hide it.
A named client result is published when that client clears the figure. Until then the report is the measurement.
ShoutRank does not guarantee a ranking or a citation.
Related
Questions
Next
Check the page you want people to find.
The free check shows the gaps on one public page. If the gap is this service, a neighboring one, or a two-week review, we will say so after you ask.
A named result is published when that client clears the figure. ShoutRank does not guarantee a ranking or a citation.