01 — Search
The click still has to be earned.
Rankings, snippets, maps, and product grids are where people compare and buy. If the right URL is not there, the model has less of you to retrieve later.
Explore SearchWorldwide · English · Remote
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Be the answer in search and in AI answers.
SEO for the ranking. AEO for the citation. GEO for the chat.
AIO for the Google overview. One practice, worldwide.
This connection
Checking this connection…
Built for Google Search, AI Overviews, ChatGPT, Perplexity, Gemini, Copilot.
How a citation is chosen
Many pages are read. A few are named.
An answer keeps the pages it can extract and match to the question. The rest stay in the reading set. The scene is an illustration, not a live result.
Illustration
Question
Which payroll tool fits a 30-person company?
Five pages match the wording. Two can actually answer it.
- Payroll comparisonCriteria for a team of thirtyCited
- Vendor pricing sheetA rate card with no contextRead
- Accountant setup notesFiling, contractors, first monthCited
- Forum threadUnnamed tips, no sourceRead
- Industry news recapA headline, then a guessRead
Answer
For a team of thirty, start with multi-state filing and contractor pay. The comparison states the criteria. The accountant's notes cover the first month.
- Payroll comparison
- Accountant setup notes
Pricing, the thread, and the recap were read and left out.
Search and answers
02 — Answers
The citation is a front door.
A buyer asks a model, gets a short list, and may never see page two. Entities, extractable passages, and corroboration give that answer a reason to name you.
Explore Answers01
Technical foundation
Crawl, indexation, internal links, speed, and schema that matches the page.
02
Citable content
Openings a model can lift, and depth a person still wants to read.
03
Entity consistency
One name for the brand, the product, the people, and the places.
04
Measurement
Rankings, citations, and pipeline in one monthly review. No mystery score.
GEO and AIO
The model writes a recommendation. The overview cites a source.
GEO is generative engine optimization: ChatGPT, Perplexity, Gemini, and Copilot naming a company in the reply. AIO is the AI Overview on Google, the summary above the blue links. The logs stay separate.
01 — GEO
The reply names a company.
A buyer asks a generative product whom to buy. The answer is a paragraph. GEO keeps a frozen prompt list and records whether you were in it.
GEO consultant02 — AIO
The overview cites a URL.
Google sometimes writes a summary above the organic results. AIO checks whether that block appears, and whether the source is the page assigned to the query.
AIO consultantSeats
Four seats. One practice.
SEO assigns the query. AEO edits the line an answer can quote. GEO watches the generative reply. AIO watches the overview.
Illustration
- Industry guideA comparison that already ranks
- Partner handbookA page that names the product
- News mentionA story that links the brand
The page
Payroll comparison
The URL that should own the query
- Link from industry guide
- Link from partner handbook
- Link from news mention
Links
A real page has to point here.
Rankings and citations get stronger when another page is willing to name you. Editorial mentions, partner pages, and digital PR only help when they describe the same entity.
The pass is an illustration. A referring page sends a link to the URL that should own the query. Spam, private networks, and doorway pages stay out.
How authority is builtWork
Program shapes
These describe the work, not a client roster. Named results are shared when a client clears them.
Local services
01
Multi-location service group
A group with many branches competing for the same treatment and service queries in every city it serves.
One location template, one entity model, and pages that can rank in maps and be quoted when someone asks which location to visit.
- Local pack
- Organic search
- AI Overviews
Software
02
B2B category capture
A software company that ranks for its brand and loses the category queries where buyers build a shortlist.
Category and comparison pages that can win the click in search and the mention when a model is asked who the options are.
- Organic search
- Chat answers
- Perplexity citations
Retail
03
Comparison commerce
A retailer whose product grid ranks, while the research queries that start the purchase live on publishers and marketplaces.
Buying guides and comparison pages the merchant owns, written so a snippet or an answer can send the click back to the catalog.
- Organic search
- AI Overviews
- Shopping research
Method
How a program actually runs.
Four stages, then the same monthly review whether the work started in search or in answers.
01
Audit
Two weeks on what search and answer engines can already see.
02
Foundation
Indexation, entities, and the pages that should own each query.
03
Publishing
Passages worth citing, linked from the URLs that already have authority.
04
Review
A monthly hour on coverage, clicks, citations, and one decision.
Notes
From the practice
- 8 min18 Aug 2026What answer engine optimization changes about SEOAEO does not replace rankings. It changes which passages get quoted when a model answers. Here is the practical difference for teams who already do SEO.
- 9 min2 Sep 2026How to structure a page so an AI answer can cite itLead with the answer, name the entities, and make the claim checkable. A field guide for pages that show up in AI Overviews and chat citations.
- 8 min24 Sep 2026A measurement model for SEO and answer enginesRankings still matter. So do citations, share of answer, and whether pipeline moved. A monthly scorecard that does not require a new dashboard religion.
The practice
“A page can rank and still be invisible in the answer. We build for both.”
Questions we get first
Next
Check one page, then decide.
The free check shows what is already on one public page. A longer review starts only when you ask for it.
Two weeks
A sequenced plan, not a long PDF.
One roadmap
Remote, in English, with the team that ships the site.
No guarantee
Rankings and citations both move. The review does not.