Link building
One publisher, one reason.
Blogger outreach contacts independent publishers who already write about the problem. Each note has a reason that is specific to their page.
The same URL has to rank, be quotable, be named in chat, and be a source in the overview.
A named result is published when that client clears the figure.
Blogger outreach
01 — The gap
The list was bought.
Thousands of addresses, no memory of what they write. The replies are hostile, and the domain’s reputation follows.
02 — The work
Short list
Publishers whose recent work overlaps the buyer.
03 — The close
Reporting
The list, the replies, and the posts.
The work
What this is
Independent sites, newsletters, and specialist blogs still explain categories that trade press ignores. They also receive a lot of identical email. The work is reading enough to know whether your page belongs in their world.
Bulk sequences, scraped author lists, and “quick question” templates are not this service. A labeled sponsorship is advertising. An editorial mention has to be their choice.
The problem
What usually breaks
01
The list was bought.
Thousands of addresses, no memory of what they write. The replies are hostile, and the domain’s reputation follows.
02
The blogger is asked to pretend.
A free product in exchange for a review that reads like journalism. Readers notice. So do policies.
03
Outreach ignores the writer’s last ten posts.
The pitch could have been sent to anyone. It gets deleted, correctly.
The practice
How ShoutRank approaches it
We read recent work and write a note that could only go to that person: a page of theirs, a gap, and a source of yours that fills it. If we cannot write that note, we do not send one.
We do not offer payment for an unlabeled post. Product access, if relevant, is disclosed in the ask.
Included
What the work includes
01
Short list
Publishers whose recent work overlaps the buyer.
02
Notes
The actual email, specific to the page.
03
Replies
Yes, no, and silence, counted separately.
04
Mentions
What they chose to publish, in their words.
Sequence
Process
- 1
Discovery
Define the beat in a sentence a writer would recognize.
- 2
Audit
Read candidates. Cut anyone whose work does not overlap.
- 3
Strategy
Write individual notes. No merge fields pretending to be personal.
- 4
Implementation
Send a small batch. Stop if the replies say the fit is wrong.
- 5
Monitoring
Record what they published, including posts that mention you and do not link.
- 6
Optimization
Thank them and leave. Do not automate a follow-up sequence.
- 7
Reporting
The list, the replies, and the posts.
The desk
Why ShoutRank
Small lists
A list we have read is the product. A large list is how outreach becomes spam.
Disclosure
If something of value changed hands, the post should say so, and our report will.
Their words
We do not script a review. We offer a source.
The report
How success is measured
Notes sent, against publishers actually read.
Replies that show the fit was real.
Posts published, with or without a link, accurately described.
A named client result is published when that client clears the figure. Until then the report is the measurement.
ShoutRank does not guarantee a ranking or a citation.
Related
Questions
Next
Check the page you want people to find.
The free check shows the gaps on one public page. If the gap is this service, a neighboring one, or a two-week review, we will say so after you ask.
A named result is published when that client clears the figure. ShoutRank does not guarantee a ranking or a citation.