AI Search
A local question in chat is still a place.
Local GEO is generative chat for a place you serve. It does not include the Google AI Overview.
The same URL has to rank, be quotable, be named in chat, and be a source in the overview.
A named result is published when that client clears the figure.
Local GEO
01 — The gap
The chat reply names a national brand.
The question included a city. The answer named a marketplace or a chain whose page never says your service area.
02 — The work
Chat list
Which products are in the local program, and which are out.
03 — The close
Reporting
A per-product table: named, linked, missing, and the other URL that was cited.
The work
What this is
A buyer asks ChatGPT, Perplexity, Gemini, or Copilot who to call in a city. The reply may name a business, link a page, or name a directory. Those are three outcomes, and only the ones on screen are the ones we report.
This is GEO with a place in the prompt. The Google overview is AIO, even when the query says “near me.” The map pack is local SEO. The passage across both answer surfaces is local AEO.
The problem
What usually breaks
01
The chat reply names a national brand.
The question included a city. The answer named a marketplace or a chain whose page never says your service area.
02
The source is a directory.
Perplexity links a list. Your location page never states the hours, the service, or the area in a sentence a reply can lift.
03
The overview gets pasted into the chat report.
Google summarized a local query. The chat products did not name you. One blended cell says the program worked.
The practice
How ShoutRank approaches it
We write prompts the way a person asks for help in a place: the service, the city or neighborhood you cover, and the job you do not do. Each chat product gets its own column. The Google overview is not a column on this sheet.
Edits land on the location URL and, when a chat product keeps citing someone else, on a source that would actually correct the record. That second part is citation building, only where the publisher would run it.
Included
What the work includes
01
Chat list
Which products are in the local program, and which are out.
02
Place prompts
Service plus place, including the questions that should not name you.
03
Reply notes
Named, linked, or missing, and the URL that was cited instead.
04
Location edits
The opening on the page for that place, matched to the profile.
Sequence
Process
- 1
Discovery
Confirm which chat products buyers mention, and which places you actually serve.
- 2
Audit
Ask the place prompts once in each product and save the reply and the sources.
- 3
Strategy
Decide whether the gap is your location page, a directory, or both.
- 4
Implementation
Edit the pages you control. Do not add a city URL to give a model something to cite.
- 5
Monitoring
Re-ask on a fixed cadence. Do not add the Google overview to this log.
- 6
Optimization
Drop prompts for places you stopped serving, and add the neighborhood the last call mentioned.
- 7
Reporting
A per-product table: named, linked, missing, and the other URL that was cited.
The desk
Why ShoutRank
GEO stays chat
Local does not change the definition. A Google overview is not a ChatGPT reply, even when both mention a city.
No invented service areas
A prompt for a city you do not cover is a test we will not run as if it were a goal.
A flattering sentence is not a citation
If the reply names you and shows no source, we note the mention. We do not count it as a link.
The report
How success is measured
Named, linked, or missing, per chat product, on the same place prompts.
Which directory or competitor was cited when you were not.
Whether a rewritten location opening shows up in a later reply.
A named client result is published when that client clears the figure. Until then the report is the measurement.
ShoutRank does not guarantee a ranking or a citation.
Related
Questions
Next
Check the page you want people to find.
The free check shows the gaps on one public page. If the gap is this service, a neighboring one, or a two-week review, we will say so after you ask.
A named result is published when that client clears the figure. ShoutRank does not guarantee a ranking or a citation.