Built for Google Search, AI Overviews, ChatGPT, Perplexity, Gemini, Copilot.
Practice area and jurisdiction
A practice area is a jurisdiction, not a slogan.
People search a matter and a place when the stakes are high.
The page that ranks has to say who handles it, where they are licensed, and what the firm will not promise.
A named result is published when that client clears the figure.
SEO
Jurisdiction in the URL
AEO
A citable holding
GEO
Counsel prompts
AIO
Overview of the matter
Cited in Legal
reddit.com is the most cited domain in Legal.
Source for this chart: Top news publishers. This data is accumulated from multiple sources and internal training data, which helps us get the client cited.
| Domain | |||||
|---|---|---|---|---|---|
| 1 | 69 | — | — | 0 | |
| 1 | 37 | — | — | 0 | |
| 0 | 68 | — | — | 0 | |
| 0 | 65 | — | — | 0 | |
| 0 | 63 | — | — | 0 | |
| 1 | 16 | — | — | 0 | |
| 0 | 0 | — | — | 1 | |
| 0 | 0 | — | — | 1 | |
| 1 | 0 | — | — | 0 | |
| 1 | 0 | — | — | 0 | |
| 1 | 0 | — | — | 0 | |
| 1 | 0 | — | — | 0 | |
| 1 | 0 | — | — | 0 |
A dash means this snapshot has no count for that engine. A zero means the domain was not cited in the measured sample.
Snapshot 8 Oct 2026 · United States · top eight domains
SEO, AEO, GEO, AIO
Four checks on the practice page.
Practice-area architecture and internal links are the search plan. A checkable bio and a jurisdiction in the opening are what an answer can repeat without inventing a result.
- How search is built
01 — SEO
Jurisdiction in the URL
Each practice area ranks for one court and one problem, not a national slogan.
- How answers cite a page
02 — AEO
A citable holding
The page states the rule, the place, and what the firm will not promise.
- GEO consultant
03 — GEO
Counsel prompts
Chat products are asked who handles this matter in this jurisdiction.
- AIO consultant
04 — AIO
Overview of the matter
If an overview explains the legal question, the citation should be the practice page, not a directory.
“We fight for you” does not answer a high-value query.
Personal injury, immigration, employment, and similar matters are expensive queries because the reader is deciding whether to call. They need the process in that jurisdiction, the kind of matter the firm takes, and the lawyer who would actually work on it. A national slogan with the city swapped in fails both the reader and the quality test those queries attract.
Trust on these pages is specific. Experience means a named attorney, a license, and the matters they handle, lined up with the public record. Outcome stories, if the firm is allowed to tell them, need the context ethics rules require. We do not publish settlement amounts the firm cannot stand behind, and we do not write pages that tell someone they have a case.
The matter
The slogan does not tell them if you take the matter.
Employment, injury, immigration: the reader needs the process in that jurisdiction and the lawyer who would actually work on it. A national line with the city swapped in fails the reader and the quality bar those queries attract.
On the practice page
A lawyer, a license, and a limit.
The page earns trust by being checkable. It does not earn it by sounding aggressive.
- 01
Practice URLs with a border
One page per practice the firm handles, stating the jurisdiction. We do not spin a page per town unless a lawyer there takes that work.
- 02
Bios that match the record
Name, bar admission, and the matters on the bio agree with what a reader can verify. A departed attorney comes off the page.
- 03
No outcome promises
We will not write “we win” or a settlement figure the ethics rules or the firm cannot support. Process and fit are the content.
- 04
Intake that matches the page
The form and the phone number go to the practice the page described. A reader who asked about immigration should not land in a general inbox with no owner.
The practice
How this engagement runs.
01
Choose the matters
Only practices a named lawyer handles now. A hope for next year does not get a URL.
02
Match the record
Bios agree with admissions and with the matters on the practice page. Departures come off.
03
Write the process
Steps a reader can follow, in that place. Outcome stories only when the ethics rules allow the specific one.
04
Point the intake
The number and the form reach the practice the page described, not a general inbox with no owner.
We will not write “we win,” invent a verdict, or spin a doorway page for every city in the state.
What we watch. Queries on the practice URLs, whether those pages stay aligned with the lawyers named on them, and calls that match the matter the page offered. A client figure is added here only after that client clears it.
What the matter is called
Practice, place, and the next step.
Each practice the firm wants to be hired for has a URL. Adjacent cities do not each get a copy.
Question
employment lawyer in Austin
The office that takes the matter, the license, and how an intake starts. Not a directory of every county in the state.
- Employment matters in TexasOpening a model can liftCited
- Practice URLs with a borderLegalCited
- what happens after you file an EEOC chargeProcessRead
- do I need a lawyer for a first-time DUIFitRead
- how contingency fees work in a Texas injury matterCost shapeRead
Answer
The office that takes the work, the bar admissions, and how an intake starts.
- Employment matters in Texas
- Practice URLs with a border
Jurisdiction, a lawyer, and a limit. No settlement figure the firm cannot stand behind.
Related practice
Legal questions
Next
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