· 8 min read
What answer engine optimization changes about SEO
AEO does not replace rankings. It changes which passages get quoted when a model answers. Here is the practical difference for teams who already do SEO.
Insights
Notes from the practice.
How we think about search, citations, and measurement. Tool comparisons live on the blog. These notes stay on the practice.
Comparisons of tools, including the affiliate notes, are on the blog.
· 9 min read
How to structure a page so an AI answer can cite it
Lead with the answer, name the entities, and make the claim checkable. A field guide for pages that show up in AI Overviews and chat citations.
· 8 min read
A measurement model for SEO and answer engines
Rankings still matter. So do citations, share of answer, and whether pipeline moved. A monthly scorecard that does not require a new dashboard religion.