Services
If it cannot be fetched, it cannot rank.
Technical SEO is the work of making the right URLs available, and keeping the wrong ones out of the index.
The same URL has to rank, be quotable, be named in chat, and be a source in the overview.
A named result is published when that client clears the figure.
Technical SEO
01 — The gap
The index is full of URLs nobody chose.
Filters, parameters, tag archives, and old campaigns sit beside the pages that make money. Google spends the crawl on the pile.
02 — The work
Indexation rules
What may be indexed, what should consolidate, and which parameters are noise.
03 — The close
Reporting
A fixed table: what was blocked, what was merged, and what Google did with those URLs.
The work
What this is
Teams call this a cleanup. It is closer to editing. Which templates can be crawled, which canonical is telling the truth, and whether the HTML a bot receives is the page a person sees.
ShoutRank does this before rewriting a library of posts. Advice that never ships to a crawlable URL does not change search.
The problem
What usually breaks
01
The index is full of URLs nobody chose.
Filters, parameters, tag archives, and old campaigns sit beside the pages that make money. Google spends the crawl on the pile.
02
The rendered page and the document disagree.
A client-side app, a consent banner, or a template bug hides the title, the links, or the main copy from the first HTML response.
03
Canonicals point at the loser.
The URL you want is canonicalized to a thinner one, or several near-duplicates all claim to be the original.
The practice
How ShoutRank approaches it
We start from the templates, not from a 400-line crawl export nobody will read. Revenue URLs first. Then the rules that create the rest.
Fixes are shipped with the people who own the repo or the CMS. After release we fetch the URL again and read the HTML, the same way the free visibility audit does for a single page.
Included
What the work includes
01
Indexation rules
What may be indexed, what should consolidate, and which parameters are noise.
02
Template notes
Titles, canonicals, internal links, and status codes, checked on the templates that matter.
03
Rendered HTML
A comparison of the document a bot receives and the page a person gets.
04
Release checks
The same URLs fetched again after the change, so a deploy does not silently undo the fix.
Sequence
Process
- 1
Discovery
List the templates that earn revenue queries, and the ones a migration or a plugin left behind.
- 2
Audit
Crawl the host and read coverage, canonicals, and status codes against Search Console.
- 3
Strategy
Decide which templates stay, which merge, and which rules change before any copy project starts.
- 4
Implementation
Ship the crawl fixes with the team that owns the code, then refetch the HTML.
- 5
Monitoring
Watch coverage and the assigned URLs, not a sitewide health score.
- 6
Optimization
Reopen templates that still split one query across several URLs.
- 7
Reporting
A fixed table: what was blocked, what was merged, and what Google did with those URLs.
The desk
Why ShoutRank
The HTML is the evidence
We read the document that was served. A screenshot of a dashboard is not a crawl.
It sits under the rest of the practice
On-page work and AI citations both assume the URL can be retrieved. Technical SEO is how that stays true.
English, beside your developers
ShoutRank was founded by Praneet Thakur. The technical work is done with your developers, in English, wherever the repo lives.
The report
How success is measured
Coverage of the URLs you meant to index, and the disappearance of the ones you did not.
Whether the canonical in the HTML matches the URL assigned to the query.
Fetch time and index status on the template set, read on a fixed day.
A named client result is published when that client clears the figure. Until then the report is the measurement.
ShoutRank does not guarantee a ranking or a citation.
Related
Questions
Next
Check the page you want people to find.
The free check shows the gaps on one public page. If the gap is this service, a neighboring one, or a two-week review, we will say so after you ask.
A named result is published when that client clears the figure. ShoutRank does not guarantee a ranking or a citation.