AI Search
When the buyer asks Claude.
Claude SEO is the work of being named, and sourced, in Claude’s answers about your category.
The same URL has to rank, be quotable, be named in chat, and be a source in the overview.
A named result is published when that client clears the figure.
Claude SEO
01 — The gap
The reply uses a definition you never published.
Claude describes the category from a roundup or a docs page that is not yours. Your site never states what the product is, and what it is not.
02 — The work
Claude prompt set
Questions a buyer would ask, including comparisons and the limits of the offer.
03 — The close
Reporting
The log, the URLs cited, and the claims that are still wrong.
The work
What this is
Some buyers open Claude instead of a search results page. The reply may name you, link a page, or describe a competitor who published a clearer definition. Those are three different outcomes. Only the ones in the reply are the ones we report.
This is one product inside GEO. It is not ChatGPT, and it is not an AI agent that browses and takes a step. A mention in Claude is not entered as a Google ranking or as an overview citation.
The problem
What usually breaks
01
The reply uses a definition you never published.
Claude describes the category from a roundup or a docs page that is not yours. Your site never states what the product is, and what it is not.
02
A source is shown, and it is stale.
The answer links a page from two years ago. The current offer, the limit, and the name have changed. The reply keeps the old story.
03
Teams paste a Claude transcript into the ChatGPT report.
One product named you. The other did not. A blended “AI” cell hides which conversation the buyer is actually having.
The practice
How ShoutRank approaches it
We ask a fixed set of buyer questions in Claude and save the reply, the names, and any sources the product shows. Then we compare that to the page you want cited.
If the cited source is a publisher, the next step may be citation building. If the page itself cannot be fetched, the next step is technical SEO, not another paragraph aimed at the model.
Included
What the work includes
01
Claude prompt set
Questions a buyer would ask, including comparisons and the limits of the offer.
02
Reply log
Named brands, linked URLs when Claude shows them, and claims that do not match the product.
03
Page brief
What your URL needs to say so a reply can lift it without adding a feature.
04
Split from other products
A separate column from ChatGPT, Gemini, and the Google overview.
Sequence
Process
- 1
Discovery
Collect the questions sales already answers when a buyer says they asked Claude.
- 2
Audit
Ask them in Claude and store the reply with the date. Note when no source is shown.
- 3
Strategy
Mark the gap: missing name, wrong description, or a source you do not control.
- 4
Implementation
Edit the page you control. Do not ship hidden instructions for the model.
- 5
Monitoring
Re-ask the same questions. Record a change only when the reply actually changed.
- 6
Optimization
Retire questions that are not how buyers talk, and keep Claude off the ChatGPT sheet.
- 7
Reporting
The log, the URLs cited, and the claims that are still wrong.
The desk
Why ShoutRank
One product, one column
Claude is not copied into the ChatGPT, Perplexity, or overview report.
Sources only when shown
If the reply names you and shows no link, that is a mention. It is not counted as a citation.
The page has to be true
A citation that invents a feature is a problem, not a win.
The report
How success is measured
How often the prompt set names you in Claude.
How often it links a URL you assigned, on replies that show a source.
Mismatches between the reply and the current product.
A named client result is published when that client clears the figure. Until then the report is the measurement.
ShoutRank does not guarantee a ranking or a citation.
Related
Questions
Next
Check the page you want people to find.
The free check shows the gaps on one public page. If the gap is this service, a neighboring one, or a two-week review, we will say so after you ask.
A named result is published when that client clears the figure. ShoutRank does not guarantee a ranking or a citation.