Platforms
Facets are for shoppers, not for the index.
BigCommerce SEO decides which category, product, and faceted URLs belong in search, and which exist only inside the store.
The same URL has to rank, be quotable, be named in chat, and be a source in the overview.
A named result is published when that client clears the figure.
BigCommerce SEO
01 — The gap
Facet combinations are crawled.
Color plus size plus brand produces a grid with no unique copy and a long URL.
02 — The work
Facet rule
Which filters may be crawled, if any.
03 — The close
Reporting
Rules, indexed categories, and facet URLs removed.
The work
What this is
BigCommerce is built for catalogs. Faceted navigation, variants, and brand pages can all become URLs. Some of those help a buyer who is already on the site. Few of them deserve a place in Google.
The strategy is ecommerce SEO. This page is the BigCommerce implementation: templates, URL settings, and the facet rules the platform supports.
The problem
What usually breaks
01
Facet combinations are crawled.
Color plus size plus brand produces a grid with no unique copy and a long URL.
02
Variants split one product.
Each option wants its own indexable page. Demand belonged to the parent.
03
Blog and category target the same term.
Content was added because the category template felt thin, and now both rank poorly.
The practice
How ShoutRank approaches it
We separate the navigation facets from the landing categories. Variants stay under the parent unless a variant has its own demand and its own copy. The blog is not allowed to steal a category query by accident.
We use BigCommerce’s URL and SEO fields rather than a front-end script that hides text.
Included
What the work includes
01
Facet rule
Which filters may be crawled, if any.
02
Variant rule
When a SKU gets its own URL.
03
Category briefs
The categories that need an introduction.
04
Template check
Titles, canonicals, and product schema matching the visible offer.
Sequence
Process
- 1
Discovery
List categories that match how people search, not only how the warehouse is organized.
- 2
Audit
Crawl facets and variant URLs.
- 3
Strategy
Write the facet and variant rules.
- 4
Implementation
Apply them with the team that owns the store.
- 5
Monitoring
Refetch category and product samples.
- 6
Optimization
Pull the blog off queries a category should own.
- 7
Reporting
Rules, indexed categories, and facet URLs removed.
The desk
Why ShoutRank
Warehouse structure is not the IA
Buyers search by job. The catalog can still be organized by SKU behind that.
Schema matches the page
Price and availability in markup have to be the price and availability on screen.
No indexable filter grid
A crawlable combination is a decision, and the default decision is no.
The report
How success is measured
Category URLs indexed with unique copy.
Facet URLs out of the index.
Variant URLs only where the rule allowed them.
A named client result is published when that client clears the figure. Until then the report is the measurement.
ShoutRank does not guarantee a ranking or a citation.
Related
Questions
Next
Check the page you want people to find.
The free check shows the gaps on one public page. If the gap is this service, a neighboring one, or a two-week review, we will say so after you ask.
A named result is published when that client clears the figure. ShoutRank does not guarantee a ranking or a citation.