AI Search
When the buyer asks ChatGPT first.
ChatGPT SEO is the work of showing up, with a source, in ChatGPT’s answers about your category.
The same URL has to rank, be quotable, be named in chat, and be a source in the overview.
A named result is published when that client clears the figure.
ChatGPT SEO
01 — The gap
The answer names the category leader by habit.
ChatGPT repeats the brand that documentation and roundups already explain. Your site says “platform” and never says what it replaces.
02 — The work
ChatGPT prompt set
Questions a buyer would ask, including comparisons and “is it for us” questions.
03 — The close
Reporting
The log, the URLs cited, and the claims that are still wrong.
The work
What this is
Some buyers paste a comparison into ChatGPT before they open a search results page. The reply may name a product, link a page, or do neither. Those are three different outcomes, and only the ones you can see are the ones we report.
This is one product inside GEO. It is not Gemini, and it is not the Google AI Overview. A mention index that only splits ChatGPT and Google is labeled as that, not as every engine.
The problem
What usually breaks
01
The answer names the category leader by habit.
ChatGPT repeats the brand that documentation and roundups already explain. Your site says “platform” and never says what it replaces.
02
The link points at a stale review.
You changed the product. A 2023 listicle is what the reply cites. Your own page never states the current limit.
03
Teams optimize a prompt and ignore the page.
Internal instructions tell a model what to say. The public URL still hedges.
The practice
How ShoutRank approaches it
We ask a fixed set of buyer questions in ChatGPT and save the reply, the brand names, and any sources. Then we compare that to the page you want cited.
If the cited source is a publisher, the next step may be citation building aimed at that source, not another paragraph on the homepage.
Included
What the work includes
01
ChatGPT prompt set
Questions a buyer would ask, including comparisons and “is it for us” questions.
02
Reply log
Named brands, linked URLs, and claims that do not match the product.
03
Page brief
What your URL needs to say so a reply can lift it without adding a feature.
04
Source list
Third-party pages ChatGPT used, marked as worth correcting or not.
Sequence
Process
- 1
Discovery
Collect the questions sales already answers in the first call.
- 2
Audit
Ask them in ChatGPT and store the reply with the date.
- 3
Strategy
Mark the gap: missing name, wrong description, or a source you do not control.
- 4
Implementation
Edit your page or brief a publisher correction. Do not ship hidden prompt text.
- 5
Monitoring
Re-ask the same questions. Note when the reply changes and when it does not.
- 6
Optimization
Retire questions that are not how buyers talk.
- 7
Reporting
The log, the URLs cited, and the claims that are still wrong.
The desk
Why ShoutRank
One product, one column
ChatGPT results are not copied into the Perplexity or overview report.
Public pages only
We do not hide instructions for a model inside the content. The page has to read well to a person.
Claims checked against the offer
A citation that invents a feature is a problem, not a win.
The report
How success is measured
How often the prompt set names you in ChatGPT.
How often it links a URL you assigned.
Mismatches between the reply and the current product.
A named client result is published when that client clears the figure. Until then the report is the measurement.
ShoutRank does not guarantee a ranking or a citation.
Related
Questions
Next
Check the page you want people to find.
The free check shows the gaps on one public page. If the gap is this service, a neighboring one, or a two-week review, we will say so after you ask.
A named result is published when that client clears the figure. ShoutRank does not guarantee a ranking or a citation.