Services
The web has to agree with the page.
Off-page SEO is how other sites describe you: the name, the offer, and whether a careful reader would trust the mention.
The same URL has to rank, be quotable, be named in chat, and be a source in the overview.
A named result is published when that client clears the figure.
Off-page SEO
01 — The gap
The brand is spelled three ways.
The site, the directory, and the founder profile disagree on the name, the product, and the city. Models and search both notice.
02 — The work
Source list
Publications, docs, and directories that already talk about the category.
03 — The close
Reporting
Mentions gained, mentions lost, and whether the entity fields still match.
The work
What this is
Rankings still move when other pages point at yours and when they describe you the same way you describe yourself. A pile of links from sites you would not show a customer does not do that job.
We treat off-page work as corroboration. The tactics live on the link building pages. This page is the judgment: which mentions are worth earning, and which profiles should be left alone.
The problem
What usually breaks
01
The brand is spelled three ways.
The site, the directory, and the founder profile disagree on the name, the product, and the city. Models and search both notice.
02
Links were bought to a number.
Last year’s vendor delivered placements. The pages are thin, the anchors are identical, and nobody can explain why those sites would mention you.
03
Competitors are cited because they are explained elsewhere.
A roundup or a docs page describes them clearly. Your site only describes itself.
The practice
How ShoutRank approaches it
We list the sources a buyer in this category already reads, then ask which of those could mention you without being paid to pretend. Digital PR and editorial placements come out of that list.
Existing links are reviewed for risk. We do not promise to ‘disavow our way’ to a clean profile, and we do not sell a target count of links per month.
Included
What the work includes
01
Source list
Publications, docs, and directories that already talk about the category.
02
Entity notes
The name, product, and place, checked against the profiles around the site.
03
Mention plan
Stories or pages worth pitching, matched to the URL that should receive them.
04
Risk notes
Patterns in the current links that we would not repeat.
Sequence
Process
- 1
Discovery
Learn the offer in the words a buyer uses, not the words on the homepage alone.
- 2
Audit
Read the current mentions and the competitor sources that keep appearing.
- 3
Strategy
Choose a short list of placements that would still make sense if the link tag disappeared.
- 4
Implementation
Pitch or draft only what the publisher could run on merit.
- 5
Monitoring
Record what went live, on which URL, with what anchor, and whether the page is still up.
- 6
Optimization
Stop repeating formats that only exist to move a metric.
- 7
Reporting
Mentions gained, mentions lost, and whether the entity fields still match.
The desk
Why ShoutRank
A mention has to survive a look
If you would not send the linking page to a prospect, we do not count it as progress.
Tied to a URL
Off-page work points at the URL assigned to the query, not at the homepage by default.
No monthly link quota
A quota produces pages. It does not produce corroboration.
The report
How success is measured
New referring pages that a person can open and understand.
Whether those pages describe the offer the same way the site does.
Movement on the assigned URLs, read next to the mentions, not instead of them.
A named client result is published when that client clears the figure. Until then the report is the measurement.
ShoutRank does not guarantee a ranking or a citation.
Related
Questions
Next
Check the page you want people to find.
The free check shows the gaps on one public page. If the gap is this service, a neighboring one, or a two-week review, we will say so after you ask.
A named result is published when that client clears the figure. ShoutRank does not guarantee a ranking or a citation.