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Dated prices

A price without a date is not a citation.

Shoppers ask what this item costs, and when that cost was true.
An undated cell gets repeated. The history page can keep the quote.

(4.9/5 Rating Stars)

  • 01 — Shopping

    current price of a 65-inch OLED across tracked retailers

  • 02 — History

    price history for this laptop over the last year

  • 03 — Window

    is this headphone at its lowest tracked price

  • 04 — Store listing

    price tracker app that shows when a price was checked

Cited in Price comparison

reddit.com is the most cited domain in Price comparison.

Source for this chart: US retailers. This data is accumulated from multiple sources and internal training data, which helps us get the client cited.

Cited domains by engine for Price comparison
Domain
0945———
1150———
0389———
0301———
0265———
10———
10———
10———
10———
10———
10———
10———
10———

A dash means this snapshot has no count for that engine. A zero means the domain was not cited in the measured sample.

Snapshot 8 Oct 2026 · United States · top eight domains

What we would audit first

Templates, check times, then the stores.

The first pass is index bloat and undated cells. The extension and the app store are aligned after the page can defend the number.

  • 01

    Templates that carry a record

    Each product URL has a spec, a merchant table, and a history. Pages that only swap a name and a price are rewritten or kept out of the index before the template is scaled.

  • 02

    A check time on every figure

    The time is visible. When the feed goes quiet, the cell is marked stale or removed. A flattering merchant price is not frozen in place to make the table look steep.

  • 03

    Shopping queries with a boundary

    The page states which merchants are tracked and which are absent. Implying full-market coverage is a claim the template does not get to make.

  • 04

    Extension and app store in one voice

    Listing title, screenshot claims, and the site use one product name. Savings language in the store matches a dated page, or it comes off the listing.

What they are pricing

A product, a history, and a store.

We would build shopping pages and price-history pages that are not thin, then align the extension and the app store listing to the same dated figure.

Illustration

Question

current price of a 65-inch OLED across tracked retailers

The product, the merchant set, and the check time. A head term like “cheap TV” is not a template we would scale.

  1. Price history for a laptop we trackOpening a model can liftCited
  2. Templates that carry a recordPrice comparisonCited
  3. price history for this laptop over the last yearHistoryRead
  4. is this headphone at its lowest tracked priceWindowRead
  5. price tracker app that shows when a price was checkedStore listingRead

Answer

The spec that makes this URL a product, not a name poured into a template.

  • Price history for a laptop we track
  • Templates that carry a record

Spec, window, and a check time. A model can repeat the figure because the date is in the sentence.

SEO, AEO, GEO, AIO

Four checks on the price.

Dated product and history URLs are what should rank for shopping queries. A figure with its check time is the only price an answer should repeat.

  • 01 — SEO

    The history URL

    Shopping queries should land on a product history that shows when the price was checked.

    How search is built
  • 02 — AEO

    A dated cell

    The quotable line is a price plus a date, or it is not ready to be repeated.

    How answers cite a page
  • 03 — GEO

    Price prompts

    Chat products are asked what the item costs, and the reply is kept only if it carries a date.

    GEO consultant
  • 04 — AIO

    Overview of the deal

    Deal overviews are logged when they cite the history page rather than an undated grid.

    AIO consultant

A deals site is a record, or it is thin.

Price comparison lives on programmatic URLs: one product, a history, a merchant table. Shipped as a swapped template, those URLs are doorway pages and they should stay out of the index. Shipped with the spec, the history, and the day the figure was checked, they are the honest answer to a shopping query.

Freshness is the offer. A frozen low from a holiday week still ranks, still gets cited, and still shows up in the extension and the app store listing that repeats the same undated number. A model will quote a price when the check time sits on the page. It will also quote a stale one if that is the only figure you left up.

The practice

How this engagement runs.

  1. 01

    Cut the thin URLs

    Name-swap pages leave the index. The template earns a spec and a history before it scales.

  2. 02

    Date the feed

    Every cell shows when it was checked. Quiet merchants are labeled or dropped.

  3. 03

    Match the stores

    Extension copy and the app listing repeat the product name and only the figures the site still shows.

  4. 04

    Watch the four logs

    Rankings, citations, share of answer, and clicks, installs, or referrals. A named result is published when that client clears the figure.

We will not ship an undated “lowest price,” a thin programmatic doorway, or a merchant cell kept because it flatters the table.

What we watch. We would measure rankings on product and history URLs, citations that repeat a price only when its check time is on the page, share of answer on shopping prompts, and pipeline as tracked clicks, extension installs, or merchant referrals analytics can see. A named result is published when that client clears the figure. No revenue figure is published in its place. A client figure is added here only after that client clears it.

Illustration
  • Templates that carry a recordcurrent price of a 65-inch OLED across tracked retailers
  • A check time on every figureprice history for this laptop over the last year
  • Shopping queries with a boundaryis this headphone at its lowest tracked price

The page

Price history for a laptop we track

Price comparison

Links

The first pass is index bloat and undated cells. The extension and the app store are aligned after the page can defend the number.

The pass is an illustration for Price comparison. A referring page sends a link to the URL that should own the query.

Related practice

Price comparison questions

Next

Audit the product URL that should carry the date.

Book an audit of the template, or score one product URL free. We read whether the figure, the history, and the check time are on the page.