Built for Google Search, AI Overviews, ChatGPT, Perplexity, Gemini, Copilot.
Neighborhood queries
The portal already owns the listing query.
Buyers ask which neighborhood fits, what the market did, and which homes are actually for sale.
A brokerage that only mirrors the MLS hands those questions to Zillow, a magazine, or another agent’s blog.
(4.9/5 Rating Stars)
Cited in Real estate
zillow.com is the most cited domain in Real estate.
Source for this chart: Top social sources. This data is accumulated from multiple sources and internal training data, which helps us get the client cited.
| Domain | |||||
|---|---|---|---|---|---|
| — | 14k | — | — | 0 | |
| — | 13k | — | — | 0 | |
| — | 9,061 | — | — | 0 | |
| — | 7,499 | — | — | 0 | |
| — | 0 | — | — | 1 | |
| — | 0 | — | — | 1 | |
| — | 0 | — | — | 1 | |
| — | 0 | — | — | 1 |
A dash means this snapshot has no count for that engine. A zero means the domain was not cited in the measured sample.
Snapshot 8 Oct 2026 · United States · top eight domains
01
The raw “homes for sale” query, unless your domain already competes.
What the portal keeps
02
A neighborhood guide and a market note with a month on it.
URL that should own it
03
Sold listings left in the index after the house is gone.
What makes the site look current
The decision happens before the showing.
Someone moving to a city does not start on your listing grid. They ask which neighborhoods have schools, a commute, or a price band they can live with. Market queries (“is it a good time”, “what did prices do”) need a date. Listing queries are crowded by portals that have the same photos and a stronger domain.
Proptech has a second problem. The product is compared in “versus” queries and in chat answers that name three vendors. If your site is a feature grid with no limits, the citation goes to the review article that made the comparison. Expired listings left indexable make the site look current when it is not.
What we build
Guides that stay true after the listing sells.
Neighborhood and market pages are the assets. Listing URLs are governed so they do not pretend to be current.
- 01
Neighborhood as an entity
One URL per neighborhood you actually work, with the boundaries you mean, the buyer it fits, and the buyer it does not. Agent names stay consistent with the brokerage.
- 02
Dated market notes
A short update with the month, the metric, and the source. Last quarter’s note is archived or revised, not left as the only page about prices.
- 03
Listing indexation
Sold and expired listings are noindexed or redirected to the neighborhood guide. The index should not be a graveyard of addresses.
- 04
Proptech comparisons
If you sell software, the versus page names the alternatives, the team size it fits, and what it will not do. That is the page an answer can cite instead of a roundup.
SEO, AEO, GEO, AIO
Four checks on the neighborhood.
Neighborhood and listing hygiene are the search plan. Comparison pages and dated market notes are what an answer can name.
- How search is built
01 — SEO
The neighborhood URL
Market queries belong on a neighborhood page. Listing queries stay with the portal.
- How answers cite a page
02 — AEO
A market sentence
The liftable line describes the area and the kind of searcher, without inventing a sale price.
- GEO consultant
03 — GEO
Area prompts
Perplexity is asked what it is like to buy in that neighborhood.
- AIO consultant
04 — AIO
Overview of the area
Neighborhood overviews are checked for a citation to your market page, not a portal listing.
What they ask
Place, market, and the product beside it.
Split the brokerage queries from the software queries. They do not belong on the same URL.
Question
best neighborhoods in Austin for families
Criteria, not a list of adjectives. Schools, streets, and who the area is a poor fit for.
- Neighborhoods in Austin for a family commuteOpening a model can liftCited
- Neighborhood as an entityReal estateCited
- housing market update AustinMarketRead
- homes for sale in Hyde ParkListingRead
- best real estate CRM for a small teamProptechRead
Answer
The boundary you mean, the buyer it fits, and the buyer who will hate the drive.
- Neighborhoods in Austin for a family commute
- Neighborhood as an entity
Criteria a stranger can use. “Vibrant and convenient” is not a citation.
The practice
How this engagement runs.
01
Separate the businesses
Brokerage guides and proptech comparisons do not share a URL.
02
One neighborhood you work
Boundaries, fit, and the current agent. A blog per agent does not split the query.
03
Date the market
The metric, the month, the source. An evergreen “hot market” page comes down.
04
Retire sold inventory
Noindex or send the address to the neighborhood guide. The index is not a graveyard.
We will not promise to outrank a portal on the raw listing query, or leave expired addresses indexable so the site looks busy.
What we watch. Non-brand clicks to neighborhood and market URLs, index coverage of active versus sold listings, and whether answers cite your guide or a portal when the question is about the area. A client figure is added here only after that client clears it.
Related practice
Real estate questions
Next
See which URL an answer would trust.
The free audit reads one page: a neighborhood guide, a listing, or a product comparison. Start with the one you wish you owned.