--- title: "SEO audit" description: "An SEO audit from ShoutRank: what search can fetch, which queries a URL should own, and what to fix first. No mystery score." canonical: https://shoutrank.com/seo-audit markdown: https://shoutrank.com/seo-audit.md --- # SEO audit An SEO audit from ShoutRank: what search can fetch, which queries a URL should own, and what to fix first. No mystery score. An SEO audit says what is true now: what can be crawled, what the pages claim, and which gaps are worth a project. You can start smaller. The [free visibility audit](https://shoutrank.com/visibility-audit) fetches one public URL and scores what the HTML contains. It does not log in, and it does not guess a rank. The paid audit is the wider read: templates, query assignment, competitors that already own the demand, and whether AI answers name you. It ends in a sequence, not a 90-page PDF of every plugin. ShoutRank does not guarantee a ranking or a citation. ## The problem ### The last audit was a tool export. Hundreds of warnings, no order, and no one who will say which ten items matter. ### The brief asks for a guarantee. A score that promises page-one rankings is a sales document. It is not an audit. ### Nobody checked the HTML. The report talks about content and never fetched the URL the template serves to a bot. ## How ShoutRank approaches it We agree the queries and the templates in scope. Then we fetch, read Search Console if you grant it, and look at who already ranks or gets cited. The output is a sequence: what to fix before anything else, what can wait, and what we would not do. If the fit is wrong, the audit says that too. ## What the work includes ### Scope The queries, templates, and markets included. Everything else is out. ### Findings Indexation, on-page conflicts, internal links, and the off-page patterns worth a look. ### Sequence The order to ship, with owners. ### AI note Whether a small prompt set names you, a competitor, or nobody. This is a sample, not a census of all AI answers. ## Process ### Discovery Write down the questions the audit is supposed to answer. If there are none, we are not ready. ### Audit Fetch the templates and read the data you can share. ### Strategy Rank the findings by what blocks the queries in scope. ### Implementation Deliver the sequence in a form your team can ticket. ### Monitoring Optionally stay to watch the first fixes land. ### Optimization Drop findings that turned out not to matter once a developer explained the template. ### Reporting What was found, what was declined, and what shipped in the first month if we stay. ## Why ShoutRank ### One URL can be checked today The free tool is the honest sample. The audit is the same habit, applied to the templates that matter. ### We will say no If search is not the channel, the audit should end there. We would rather lose the retainer. ### No score theater You will not get a single number that claims to be the health of the site. ## How success is measured The audit is measured by whether the sequence is usable: items shipped, items rejected with a reason. Rankings are not a deliverable of the audit itself. A named client result is published when that client clears the figure. Until then the report is the measurement. ## Questions ### How is this different from the free tool? The free tool reads one public URL. The audit covers the templates and queries you care about, and it can include Search Console if you grant access. ### Do we have to hire you afterward? No. The audit is useful to an in-house team. Some companies keep us to ship the sequence. Some do not. ### Will you sign an NDA? Yes, when the pages or the data are not public. The free tool only fetches public URLs. ## Related - [Free visibility audit](https://shoutrank.com/visibility-audit): One URL, in the browser. - [SEO consultant](https://shoutrank.com/seo-consultant): If you want a person to stay after the read. - [Technical SEO](https://shoutrank.com/technical-seo): When the audit’s first chapter is the crawl.