--- title: "On-page SEO" description: "On-page SEO from ShoutRank: one intent per URL, titles and headings that match it, and internal links that point at the owner." canonical: https://shoutrank.com/on-page-seo markdown: https://shoutrank.com/on-page-seo.md --- # On-page SEO On-page SEO from ShoutRank: one intent per URL, titles and headings that match it, and internal links that point at the owner. On-page SEO is the assignment of a query to one URL, and the writing that makes that URL the obvious answer. A title stuffed with synonyms is not on-page SEO. The work is narrower: what the searcher is trying to do, whether this URL is the one that should answer, and whether the opening lines actually answer it. The same passage has to work for a person who clicked and for a system that lifts a sentence. That is why on-page work here is written beside [answer engine optimization](https://shoutrank.com/aeo), not after it as an afterthought. ShoutRank does not guarantee a ranking or a citation. ## The problem ### Several URLs want the same query. A guide, a product page, and a blog post all target one phrase. Search picks a compromise. The buyer lands on the wrong job. ### The page defines the category and never takes a side. Glossaries that repeat a vendor’s wording are easy to publish and hard to cite. They do not help someone choose. ### Internal links point at the homepage. The body mentions the offer and links the brand, not the URL that was assigned to the query. ## How ShoutRank approaches it We freeze a query list and give each one a single URL, including the terms that should not get a page. Then the outline: the answer near the top, the detail a person still needs, the internal links that match the assignment. Writers can use the brief, or we draft beside them. We do not run a content mill that publishes a post because a keyword tool said the volume was round. ## What the work includes ### Query assignments One URL per priority query, and a list of queries that should stay off the site. ### Page briefs The question, the answer, the proof, and the links. Enough for a writer to ship. ### On-page edits Title, H1, opening, headings, and the internal links that were pointing elsewhere. ### A conflict list URLs that still compete, with a recommendation to merge, redirect, or retarget. ## Process ### Discovery Read the queries the business wants, and the ones Search Console already shows. ### Audit Find every URL that could be read as the answer, including the ones that should not be. ### Strategy Assign the query, write the brief, and mark what must be true on the page for the assignment to hold. ### Implementation Edit or draft the pages with the people who publish. ### Monitoring Watch impressions and the landing URL, not a blended content score. ### Optimization Rewrite openings that rank and do not get clicked, or get clicked and do not match the page. ### Reporting The assignment table, what shipped, and which conflicts are still open. ## Why ShoutRank ### One URL, written down If the assignment is not in a table, the next article will target the same query by accident. ### The opening has to be quotable We write the first lines so a person can use them and an answer can lift them without inventing the offer. ### Briefs your team can keep The point of the brief is that your writers can run the next page without us in the doc. ## How success is measured Impressions and clicks on the assigned query set, by URL. Whether the ranking URL is the one in the assignment table. The queries that were deliberately not given a page, so they do not creep back. A named client result is published when that client clears the figure. Until then the report is the measurement. ## Questions ### Is on-page SEO just title tags? Titles matter. So does the H1, the first paragraph, the headings, and which URL your own links treat as the owner. A perfect title on the wrong URL still loses. ### How many words does a page need? Enough to answer the question and show the limit. We do not set a word count and call it optimization. ### Can you write the pages? Yes, beside your writers or instead of a missing bench. The SEO consultant page describes that seat. ## Related - [SEO consultant](https://shoutrank.com/seo-consultant): When the gap is a person, not only a brief. - [Technical SEO](https://shoutrank.com/technical-seo): When the page is right and the crawl is not. - [AEO](https://shoutrank.com/aeo): The same page, read as something an answer might quote.