--- title: "Off-page SEO" description: "Off-page SEO from ShoutRank: mentions, corroboration, and links a page can defend. Not a monthly packet of placements." canonical: https://shoutrank.com/off-page-seo markdown: https://shoutrank.com/off-page-seo.md --- # Off-page SEO Off-page SEO from ShoutRank: mentions, corroboration, and links a page can defend. Not a monthly packet of placements. Off-page SEO is how other sites describe you: the name, the offer, and whether a careful reader would trust the mention. Rankings still move when other pages point at yours and when they describe you the same way you describe yourself. A pile of links from sites you would not show a customer does not do that job. We treat off-page work as corroboration. The tactics live on the [link building](https://shoutrank.com/link-building) pages. This page is the judgment: which mentions are worth earning, and which profiles should be left alone. ShoutRank does not guarantee a ranking or a citation. ## The problem ### The brand is spelled three ways. The site, the directory, and the founder profile disagree on the name, the product, and the city. Models and search both notice. ### Links were bought to a number. Last year’s vendor delivered placements. The pages are thin, the anchors are identical, and nobody can explain why those sites would mention you. ### Competitors are cited because they are explained elsewhere. A roundup or a docs page describes them clearly. Your site only describes itself. ## How ShoutRank approaches it We list the sources a buyer in this category already reads, then ask which of those could mention you without being paid to pretend. Digital PR and editorial placements come out of that list. Existing links are reviewed for risk. We do not promise to ‘disavow our way’ to a clean profile, and we do not sell a target count of links per month. ## What the work includes ### Source list Publications, docs, and directories that already talk about the category. ### Entity notes The name, product, and place, checked against the profiles around the site. ### Mention plan Stories or pages worth pitching, matched to the URL that should receive them. ### Risk notes Patterns in the current links that we would not repeat. ## Process ### Discovery Learn the offer in the words a buyer uses, not the words on the homepage alone. ### Audit Read the current mentions and the competitor sources that keep appearing. ### Strategy Choose a short list of placements that would still make sense if the link tag disappeared. ### Implementation Pitch or draft only what the publisher could run on merit. ### Monitoring Record what went live, on which URL, with what anchor, and whether the page is still up. ### Optimization Stop repeating formats that only exist to move a metric. ### Reporting Mentions gained, mentions lost, and whether the entity fields still match. ## Why ShoutRank ### A mention has to survive a look If you would not send the linking page to a prospect, we do not count it as progress. ### Tied to a URL Off-page work points at the URL assigned to the query, not at the homepage by default. ### No monthly link quota A quota produces pages. It does not produce corroboration. ## How success is measured New referring pages that a person can open and understand. Whether those pages describe the offer the same way the site does. Movement on the assigned URLs, read next to the mentions, not instead of them. A named client result is published when that client clears the figure. Until then the report is the measurement. ## Questions ### Is off-page SEO the same as link building? Link building is part of it. Off-page also covers how your name is written on profiles, in docs, and in roundups that may not link the way you hoped. ### Do you sell guest posts in bulk? No. A guest piece is a service of its own, and only when the host site would publish it for the readers it already has. ### Can you remove bad links? We can show you the pattern. Removal and disavow are decisions with downside. We do not run them as a ritual. ## Related - [Digital PR](https://shoutrank.com/digital-pr-link-building): When the mention should come from a story, not a directory. - [Competitor backlinks](https://shoutrank.com/competitor-backlink-analysis): Who already describes the category. - [AI citations](https://shoutrank.com/ai-citation-building): The same corroboration, read by answer engines.