---
title: "Local SEO"
description: "Local SEO from ShoutRank for businesses with real locations: the site, the profile, and the queries people search in a place."
canonical: https://shoutrank.com/local-seo
markdown: https://shoutrank.com/local-seo.md
---

# Local SEO

Local SEO from ShoutRank for businesses with real locations: the site, the profile, and the queries people search in a place.
Local SEO is for companies that serve real locations. The site, the map profile, and the name a customer would say out loud have to match.

This is not a program that invents a page for every city in a country. ShoutRank does not publish location landing pages for places we do not serve, and we will not build that machine for you either.

If you have branches, service areas, or a single shop, the work is the location you can defend: a page, a profile, hours, and the services that location actually offers.

ShoutRank does not guarantee a ranking or a citation.

## The problem

### The profile and the site disagree.

The name, the phone, the category, or the hours differ. The map result and the website look like two businesses.

### City pages were spun from one template.

They name the city and repeat the homepage. They do not say which team shows up, or whether you serve that place at all.

### One location owns every query.

A group with many branches sends all local demand to the homepage, so the map and the site never meet.

## How ShoutRank approaches it

We list the locations that are real. Each one gets a page only if there is something true to say: the address or the service area, the offer, and how a person books.

Profiles are edited to the same facts. We do not buy reviews, and we do not suggest a keyword-stuffed business name.

## What the work includes

### Location list

Which places get a URL, which are service areas, and which should not be on the site.

### Page and profile parity

Name, category, phone, hours, and services, matched on purpose.

### Query map

The local queries each real location can honestly own.

### Template rules

For multi-branch brands, one template that does not collapse into duplicate text.

## Process

### Discovery

Confirm which locations exist, and which ‘service areas’ are just a hope.

### Audit

Compare the site with the business profile and the other listings that still rank.

### Strategy

Decide the URL model: one page per branch, or a tighter set.

### Implementation

Rewrite the pages and the profiles to the same facts.

### Monitoring

Watch the queries that include a place, and which URL or profile appears.

### Optimization

Remove or merge city pages that were never a real service.

### Reporting

What matches, what is still split, and which locations gained impressions.

## Why ShoutRank

### We will not invent cities

A page for a city you do not serve is a location page. We do not build those.

### The program shape already exists

Multi-branch work is described as a program, not as a fake case study.

### Facts over categories

Stuffing the business name with a service does not survive a customer who calls.

## How success is measured

Impressions for queries that include a place you serve.

Whether the profile and the location URL show the same name and phone.

Calls or bookings only where you already record them. We do not invent a call count.

A named client result is published when that client clears the figure. Until then the report is the measurement.

## Questions

### Do you build city pages?

Only for a place the business actually serves, with something true on the page. We do not generate a page per city to ‘cover the map.’

### Can you manage the Google profile?

We specify the facts and the categories. Someone on your side usually has the login. We do not ask for ownership of the profile as a tactic.

### What about reviews?

We will not buy them. If you ask customers for a review, the ask has to be for a real visit.

## Related

- [Multi-location program](https://shoutrank.com/work/local-service-group): How a group of branches is shaped.
- [Home services](https://shoutrank.com/industries/home-services): Trades people search by place.
- [Technical SEO](https://shoutrank.com/technical-seo): When location URLs are duplicated by the template.