--- title: "Local GEO" description: "Local GEO from ShoutRank for ChatGPT, Perplexity, Gemini, and Copilot when the question includes a place. Google AI Overviews stay off this log." canonical: https://shoutrank.com/local-geo markdown: https://shoutrank.com/local-geo.md --- # Local GEO Local GEO from ShoutRank for ChatGPT, Perplexity, Gemini, and Copilot when the question includes a place. Google AI Overviews stay off this log. Local GEO is generative chat for a place you serve. It does not include the Google AI Overview. A buyer asks ChatGPT, Perplexity, Gemini, or Copilot who to call in a city. The reply may name a business, link a page, or name a directory. Those are three outcomes, and only the ones on screen are the ones we report. This is [GEO](https://shoutrank.com/geo) with a place in the prompt. The Google overview is [AIO](https://shoutrank.com/aio), even when the query says “near me.” The map pack is [local SEO](https://shoutrank.com/local-seo). The passage across both answer surfaces is [local AEO](https://shoutrank.com/local-aeo). ShoutRank does not guarantee a ranking or a citation. ## The problem ### The chat reply names a national brand. The question included a city. The answer named a marketplace or a chain whose page never says your service area. ### The source is a directory. Perplexity links a list. Your location page never states the hours, the service, or the area in a sentence a reply can lift. ### The overview gets pasted into the chat report. Google summarized a local query. The chat products did not name you. One blended cell says the program worked. ## How ShoutRank approaches it We write prompts the way a person asks for help in a place: the service, the city or neighborhood you cover, and the job you do not do. Each chat product gets its own column. The Google overview is not a column on this sheet. Edits land on the location URL and, when a chat product keeps citing someone else, on a source that would actually correct the record. That second part is [citation building](https://shoutrank.com/ai-citation-building), only where the publisher would run it. ## What the work includes ### Chat list Which products are in the local program, and which are out. ### Place prompts Service plus place, including the questions that should not name you. ### Reply notes Named, linked, or missing, and the URL that was cited instead. ### Location edits The opening on the page for that place, matched to the profile. ## Process ### Discovery Confirm which chat products buyers mention, and which places you actually serve. ### Audit Ask the place prompts once in each product and save the reply and the sources. ### Strategy Decide whether the gap is your location page, a directory, or both. ### Implementation Edit the pages you control. Do not add a city URL to give a model something to cite. ### Monitoring Re-ask on a fixed cadence. Do not add the Google overview to this log. ### Optimization Drop prompts for places you stopped serving, and add the neighborhood the last call mentioned. ### Reporting A per-product table: named, linked, missing, and the other URL that was cited. ## Why ShoutRank ### GEO stays chat Local does not change the definition. A Google overview is not a ChatGPT reply, even when both mention a city. ### No invented service areas A prompt for a city you do not cover is a test we will not run as if it were a goal. ### A flattering sentence is not a citation If the reply names you and shows no source, we note the mention. We do not count it as a link. ## How success is measured Named, linked, or missing, per chat product, on the same place prompts. Which directory or competitor was cited when you were not. Whether a rewritten location opening shows up in a later reply. A named client result is published when that client clears the figure. Until then the report is the measurement. ## Questions ### Does local GEO include Google AI Overviews? No. Overviews are AIO. Local GEO is ChatGPT, Perplexity, Gemini, and Copilot when the question includes a place. ### How is this different from GEO? GEO is a category question in chat. Local GEO is the same products when the buyer names a city, a neighborhood, or “near me.” ### How is this different from local SEO? Local SEO is the map and the profile. Local GEO is whether a chat reply names the business and links the location URL. ### Will you publish neighborhood pages so a model has a source? No. A page is for a place you serve and can describe. A city on a shared template is a doorway page. ### Can you force a chat product to recommend us? No. We can make the location page easier to lift and track what the reply does. We cannot place you in it. ## Related - [GEO](https://shoutrank.com/geo): Generative chat, when the question has no place in it. - [Local AEO](https://shoutrank.com/local-aeo): The passage, with chat and the overview logged apart. - [Local SEO](https://shoutrank.com/local-seo): The profile the chat facts have to match.