--- title: "Local AI SEO" description: "Local AI SEO from ShoutRank: place queries on the map and in answers, with rankings and citations kept in separate logs." canonical: https://shoutrank.com/local-ai-seo markdown: https://shoutrank.com/local-ai-seo.md --- # Local AI SEO Local AI SEO from ShoutRank: place queries on the map and in answers, with rankings and citations kept in separate logs. Local AI SEO is local search with a second job: the location URL has to earn the place query, and an answer has to be able to name that place without inventing it. A shop can show in the map pack and still be absent when someone asks a model who to hire. The reverse happens too: a chat reply names you, and the profile is a different phone number. One score hides both. This is the local form of [AI SEO](https://shoutrank.com/ai-seo). The map and the location pages stay on [local SEO](https://shoutrank.com/local-seo). The quotable opening is [local AEO](https://shoutrank.com/local-aeo). Chat-only tracking is [local GEO](https://shoutrank.com/local-geo). The monthly operating read is [local AI optimization](https://shoutrank.com/local-ai-optimization). ShoutRank does not guarantee a ranking or a citation. ## The problem ### The pack looks fine and the answer names a directory. Search Console and the map show the brand. A place question in chat cites a list that does not even get the hours right. ### One URL tries to be every city. The homepage, or a single service page, is asked to rank for every town. The answer has no address to attach. ### The report blends the map, the overview, and chat. A movement in the pack is filed as an AI win. Nobody can tell which surface changed. ## How ShoutRank approaches it We assign each place query to one location URL, keep the profile on the same facts, and hold a prompt list that uses those places. Rankings, including the map where we can see it, stay in one table. Citations stay in another, split by chat and by overview. A city you do not serve does not enter either table. A new location page is a decision about a real place, not a reaction to one screenshot. ## What the work includes ### Place query map The searches that include a location you serve, and the URL that should own each one. ### Prompt map The same places, asked the way a buyer asks a chat product or reads an overview. ### Parity notes Name, phone, hours, and services, across the site and the profile. ### Two logs Local rankings on one sheet. Named, linked, or missing on the other, with chat and the overview apart. ## Process ### Discovery List the real locations and the place queries already in Search Console or the calls you take. ### Audit Fetch the location URLs and note which openings a person could trust. ### Strategy Split the work: what must show in local results, what must be quotable, and which engine is the gap. ### Implementation Ship page and profile fixes with the people who can edit both. ### Monitoring Re-read the query set and the prompt set on a fixed day. Do not merge the columns. ### Optimization Rewrite a page that ranks and is never named, or is named and states the wrong hours. ### Reporting One review: the local ranking table, the citation table, and what changed on the location URL. ## Why ShoutRank ### The map is not a citation Showing in the pack is a local SEO result. Being named in an answer is a different result. Both can matter. They are not the same number. ### One place, one URL We will not point every city at the homepage and call the assignment done. ### No invented local demand A query for a town you do not cover is not added so the report looks larger. ## How success is measured Impressions on place queries, and which URL or profile receives them. Whether each local prompt names you, links you, or names someone else, per engine. Profile fields that still disagree with the page an answer is quoting. A named client result is published when that client clears the figure. Until then the report is the measurement. ## Questions ### How is this different from AI SEO? AI SEO assigns a category query to a URL. Local AI SEO assigns a place query to a location you serve, and keeps the map in the ranking log. ### How is this different from local SEO? Local SEO is the profile and the local results. Local AI SEO adds the answer log: whether a chat reply or an overview names that location. ### Are chat and the overview one score? No. Chat is GEO. The Google overview is AIO. This program can include both, in separate columns. ### What if we have one shop? The same rules. One real place, one page, one profile, and a prompt set that uses that place. ### Do you guarantee the map pack or a citation? No. Results move. The engagement is the assigned places, the fixes, and a monthly read of what each log shows. ## Related - [AI SEO](https://shoutrank.com/ai-seo): The practice, when the query is not local. - [Local SEO](https://shoutrank.com/local-seo): The map and the profile. - [Local AI optimization](https://shoutrank.com/local-ai-optimization): The monthly read of this program.