--- title: "Local AI optimization" description: "Local AI optimization from ShoutRank: a fixed set of place questions, edits to the location page, and a monthly read of who was named. Chat and Google AI Overviews stay in separate columns." canonical: https://shoutrank.com/local-ai-optimization markdown: https://shoutrank.com/local-ai-optimization.md --- # Local AI optimization Local AI optimization from ShoutRank: a fixed set of place questions, edits to the location page, and a monthly read of who was named. Chat and Google AI Overviews stay in separate columns. Local AI optimization is the engagement for a business with real locations: the questions, the page that should be named, and the day those questions are asked again. Teams screenshot one chat reply that forgot the city, then publish five neighborhood posts. The useful version is smaller. A fixed list of places you serve. The location URL for each. A monthly read of who was named, with chat and the Google overview kept apart. The practice this serves is [local AI SEO](https://shoutrank.com/local-ai-seo). Category URLs stay on [AI search optimization](https://shoutrank.com/ai-search-optimization). The map and the profile, without the answer log, stay on [local SEO](https://shoutrank.com/local-seo). ShoutRank does not guarantee a ranking or a citation. ## The problem ### Every person tests a different city. The thread has answers for towns you do not serve. Next month there is no baseline for the towns you do. ### The fix is a new page, not an edit. The location URL still lacks hours and a service. A blog post about the city goes out instead. ### The month has no owner. The audit named the gap. The profile login sits with someone who was not in the meeting. The next reply cites the same directory. ## How ShoutRank approaches it We write the month down: which locations, which prompts, which engines, who can edit the page, and who can edit the profile. An engine that was not read stays blank. The queue points at location URLs you already have. A new URL requires a place you serve. Chat results and overview results are not filed in the same cell. ## What the work includes ### Local cadence What is re-asked monthly, and what waits until a location actually changes. ### Edit queue Openings, hours, and services, ranked by the place prompt they affect. ### Owner list Who publishes the page, and who can change the profile. ### Stop list Cities, prompts, and page types that are out of the program. ## Process ### Discovery Start from the places and prompts already in the audit, not from a new city list. ### Audit Find the location pages that were supposed to be named and were not. ### Strategy Order the month: a few edits on those URLs, and the profile fields that contradict them. ### Implementation Ship with the people who hold the CMS and the profile. Record the URL and the date. ### Monitoring Re-ask the same place prompts. Keep chat and the overview in separate columns. ### Optimization Stop repeating a city page that did not change either log. ### Reporting A one-page month: what shipped, what the reread showed, and what is still open. ## Why ShoutRank ### Places you can point to The list is short enough that someone will ask it again. A list of every suburb will not be read. ### Edits before new URLs The location page is the asset. A new city template is not the default fix. ### Blank cells stay blank If Perplexity was not checked, or no overview appeared, the report says that. ## How success is measured How many queued location edits shipped, against how many were planned. Movement only on the fixed place prompts, split by chat and by overview. Cities removed from the program because you do not serve them. A named client result is published when that client clears the figure. Until then the report is the measurement. ## Questions ### How is this different from local AI SEO? Local AI SEO is the practice: place queries, two logs, one URL each. This page is the engagement: the prompt list, the edits, and the monthly read. ### How is this different from AI search optimization? That rhythm is for category URLs. This one is for location pages and questions that include a place. ### Is this a retainer? It can be. Some teams take the cadence and run it. Some keep ShoutRank on the read and the queue. The system is the same. ### Do you guarantee a map ranking or a citation? No. The month reports what the logs show. It does not sell a position in the pack or in an answer. ### What if an engine was not checked? That cell stays empty. We do not copy last month’s reply forward and call it a measurement. ## Related - [Local AI SEO](https://shoutrank.com/local-ai-seo): The practice this engagement runs. - [AI search optimization](https://shoutrank.com/ai-search-optimization): The rhythm for queries that are not local. - [Local SEO](https://shoutrank.com/local-seo): The profile and the location pages the edits land on.