--- title: "Local AEO" description: "Local AEO from ShoutRank: a quotable passage for a place the business serves, with chat and Google AI Overviews logged apart." canonical: https://shoutrank.com/local-aeo markdown: https://shoutrank.com/local-aeo.md --- # Local AEO Local AEO from ShoutRank: a quotable passage for a place the business serves, with chat and Google AI Overviews logged apart. Local AEO is answer engine optimization for a real location. The passage has to say the place, the service, and a fact a customer can check. Someone asks which clinic, contractor, or shop does the job in a neighborhood. The reply names a business, sometimes with a link. That reply is not the map pack. The map pack is [local SEO](https://shoutrank.com/local-seo). This page is the sentence an answer can lift from the location URL. Chat products and the Google AI Overview are both in the craft, and they are not one log. Chat-only scope is [local GEO](https://shoutrank.com/local-geo). The overview-only practice is [AIO](https://shoutrank.com/aio). Category questions that have no place in them stay on [AEO](https://shoutrank.com/aeo). ShoutRank does not guarantee a ranking or a citation. ## The problem ### The location page never answers. It names the city and repeats the homepage. It does not say which service that address offers, or how a person checks the hours. ### The answer and the profile disagree. The page says evenings. The profile says weekdays. An overview quotes one, and the customer arrives to the other. ### Every suburb gets a paragraph. A template with the neighborhood swapped in gives an answer a fake address. We do not build those pages, and we do not ask a model to cite them. ## How ShoutRank approaches it We list the places that are real. Each one that should be quoted gets an opening: the service, the area, and a fact that matches the profile. Queries with no place in them are out of this scope. The read is split. A chat reply goes on the local GEO sheet. An overview, when one appears, goes on its own sheet. A missing overview is written as absent, not filled in from the map. ## What the work includes ### Place list Locations and service areas you can defend, and the ones that do not get a URL. ### Quotable openings The first lines of each location page: service, place, and how to check it. ### Profile parity Name, phone, hours, and category checked against the sentence we want quoted. ### Split logs Chat named, linked, or missing. Overview present or absent, with the linked sources. ## Process ### Discovery Confirm the locations that exist, and the local questions sales already hears. ### Audit Read the location URL and the profile side by side, then ask the place questions in chat and on Google. ### Strategy Assign each place question to one URL. Leave cities you do not serve off the list. ### Implementation Rewrite the opening so a person and an answer can use it, without a claim the profile contradicts. ### Monitoring Re-ask on a fixed day. Chat and the overview stay in different columns. ### Optimization Fix passages that are quoted and misstate the hours, the service, or the address. ### Reporting Who was named, which URL was linked, and which facts still do not match. ## Why ShoutRank ### A place is not a keyword The page has to be a location you can defend. A city name in a heading is not a citation strategy. ### Two answer logs A ChatGPT mention is not an AI Overview link. Reporting them as one cell hides which one moved. ### The profile is part of the sentence We will not write a line the Google Business Profile, the phone, or the hours contradict. ## How success is measured Whether the fixed place prompts name you, link the location URL, or name someone else. Queries where a Google overview appeared, and whether your URL was a linked source. Facts on the page that still disagree with the profile. A named client result is published when that client clears the figure. Until then the report is the measurement. ## Questions ### How is local AEO different from AEO? AEO is the passage for a category question. Local AEO is that passage for a place you serve, on the location URL, with the profile checked against it. ### How is this different from local SEO? Local SEO is the map and the page agreeing. Local AEO is whether an answer quotes that page. The profile still has to match the sentence. ### Does this include ChatGPT and the Google overview? Both can be read. They are logged apart. A chat-only engagement is local GEO. The overview-only practice is AIO. ### Do you build a page for every neighborhood? No. A page exists for a place you serve and can describe. A swapped neighborhood name is a doorway page. ### Can you guarantee the answer names us? No. Answers move. The engagement is the place list, the opening, and a monthly read of who was named. ## Related - [AEO](https://shoutrank.com/aeo): The practice, when the question is not about a place. - [Local GEO](https://shoutrank.com/local-geo): Chat products only, for a local question. - [Local SEO](https://shoutrank.com/local-seo): The profile and the location URL.