--- title: "Guest post link building" description: "Guest post link building from ShoutRank. Contributed pieces a host site would publish on merit, with a natural mention of the source." canonical: https://shoutrank.com/guest-post-link-building markdown: https://shoutrank.com/guest-post-link-building.md --- # Guest post link building Guest post link building from ShoutRank. Contributed pieces a host site would publish on merit, with a natural mention of the source. Guest post link building means writing something the host’s readers needed. The mention of you is a byline and a relevant source, not the reason the draft exists. Contributed articles are a normal part of trade publishing. They become a problem when the site exists only to sell those slots, or when the draft is a vehicle for an anchor. We do the first version and refuse the second. If the better move is a sentence on a page they already have, that is a [niche edit](https://shoutrank.com/niche-edit-link-building) or [editorial](https://shoutrank.com/editorial-link-building) work, not a new article. ShoutRank does not guarantee a ranking or a citation. ## The problem ### The site’s entire archive is guest posts. No staff writers, no corrections, no beat. The domain collects anchors. ### The brief specifies the anchor text. The host is selling a keyword, not editing a piece. That is a placement, and we will not call it a guest post. ### Your team has nothing new to say. Forcing a draft produces a definition of the category. The host’s readers have already read it. ## How ShoutRank approaches it We accept a host only if their own staff publish too, and if a piece from you would sit beside that work without looking like an ad. The outline is approved because of the argument, not because of the link. One relevant mention is enough. We do not negotiate a second commercial anchor. ## What the work includes ### Host criteria What a site must have before we pitch a contribution. ### Outline The argument, the reader, and where a source mention is actually relevant. ### Draft Written in the host’s standard, ready for their edit. ### Live URL The published piece, after their changes, not the version we wished they had run. ## Process ### Discovery Find hosts whose readers overlap the buyer, and whose staff still write. ### Audit Reject sites that sell articles as inventory. ### Strategy Pitch an outline with a point of view. No anchor demands. ### Implementation Draft only after they want the piece. ### Monitoring Accept their edit. Pull the piece if they insert claims you cannot defend. ### Optimization Point the mention at a stable, relevant URL. ### Reporting Pieces published, pitches declined, and hosts we refused. ## Why ShoutRank ### Their readers first If the host would not run it without the link, we do not write it. ### Their edit stands We do not demand that our wording survive. We do demand that the facts do. ### No inventory sites A guest post on a site that only publishes guest posts is not this service. ## How success is measured Pieces on hosts that also publish staff work. Mentions that sit inside a relevant sentence. Hosts excluded because they sell slots. A named client result is published when that client clears the figure. Until then the report is the measurement. ## Questions ### How many guest posts a month? As many as there are hosts worth writing for. Some months that is one. Some months it is none. A quota would push us onto inventory sites. ### Can the bio link to the homepage? A byline can. An in-article mention should point at the page that supports the point being made. ### Will you spin one article across many sites? No. Each host gets a piece for their readers. Republishing the same draft is how contributed work gets ignored. ## Related - [Editorial links](https://shoutrank.com/editorial-link-building): Mentions that are not a full article. - [Blogger outreach](https://shoutrank.com/blogger-outreach): Independent sites, including ones that are not formal trades. - [Link building](https://shoutrank.com/link-building): The rule set for every method.