--- title: "Editorial link building" description: "Editorial link building from ShoutRank. Mentions on pages editors already publish, earned because the source is useful." canonical: https://shoutrank.com/editorial-link-building markdown: https://shoutrank.com/editorial-link-building.md --- # Editorial link building Editorial link building from ShoutRank. Mentions on pages editors already publish, earned because the source is useful. Editorial link building places a mention inside journalism, guides, and references that exist for the reader, not for the link. An editorial page has an owner, a standard, and a reason to say no. That friction is the point. A mention that survives it is the kind a buyer and a model can both stumble into later. This is not a guest post farm and not a paid insertion. Guest contributions that the host would publish anyway are [guest posts](https://shoutrank.com/guest-post-link-building). A small correction to an existing paragraph is a [niche edit](https://shoutrank.com/niche-edit-link-building), and only when the editor asks for it or accepts it. ShoutRank does not guarantee a ranking or a citation. ## The problem ### The guide mentions every competitor except you. The writer did not know you, or knew a version of you that was wrong. The page will not update itself. ### Previous “editorial” links came from sites with no editor. The byline is a first name, the about page is a template, and every post links out to a client. ### The anchor is the exact commercial query. Every mention says the same phrase. It reads like a campaign, because it was one. ## How ShoutRank approaches it We read the page the way the editor would. If adding you makes it more complete, we say how, in a short note. If it would read like an ad, we do not send the note. Anchors describe the destination. They are not a list of money keywords. ## What the work includes ### Page list Live editorial URLs where a mention would help the reader. ### The note What is missing or wrong, in language an editor can forward. ### Placement record URL, surrounding sentence, and anchor. ### Rejected pages Sites we looked at and refused because they are not editorial. ## Process ### Discovery Name the URL on your site that deserves the reference. ### Audit Find editorial pages that already explain the topic. ### Strategy Drop any site that exists to sell links. ### Implementation Send a specific note. One page, one reason. ### Monitoring Confirm the published sentence is accurate. ### Optimization Do not follow up forever. A no is a result. ### Reporting Placements, refusals, and pages we refused to contact. ## Why ShoutRank ### Editors, not inboxes We would rather contact fewer desks than spray a list. ### The sentence matters A link inside a misleading paragraph is a defect. ### Commercial anchors are not the goal The destination should be obvious from normal words. ## How success is measured Mentions on pages that already had an editorial purpose. Accuracy of the sentence around the link. Sites excluded because they were not editorial. A named client result is published when that client clears the figure. Until then the report is the measurement. ## Questions ### How do you tell an editorial site from a link site? An editor, a beat, and pieces that do not all point at customers. If every article exists to host a link, it is not editorial. ### Will you write the paragraph for them? We can offer a factual line. The editor decides what runs. We do not demand wording. ### Is this outreach at scale? No. Relevance is the constraint. A thousand emails would mean we had stopped reading the pages. ## Related - [Niche edits](https://shoutrank.com/niche-edit-link-building): When the change is a sentence on a page that exists. - [Authority links](https://shoutrank.com/authority-link-building): When the bar is the source’s reputation. - [Blogger outreach](https://shoutrank.com/blogger-outreach): Independent publishers, still chosen one by one.